Description
Everyone watched the Tropicana come down. The crowd cheered, the phones went up, and the dust cloud rolled across the Strip early in the morning. One person in that crowd was asking a different question… Not did you see that… but… Who got paid for that? Turns out — quite a few people. For quite a lot of money. Across revenue streams most people never knew existed. Welcome to the most profitable industry nobody is talking about: $11.2 billion a year, fragmented competition, aging owners with no exit plan, and margins that would make a tech bro cry into his kombucha. The hard hat is optional. The opportunity is not.




