GOYARD

Description

Goyard doesn’t advertise. Goyard won’t tell you its prices. Six boutiques worldwide, and the house acts like it has one. That secrecy isn’t a quirk — it’s the most aggressive marketing strategy in the business, and Stevie J is the first to name it. The St. Louis, the Anjou, the hard trunks that compete directly with Hermès. For buyers allergic to logos and fluent in whispers.